Orange Ribbons in Old Neighborhood (Qingdao), Qingdao, China
Perkins+Will

Orange Ribbons in an old neighborhood
Celebrating the pedestrian and urban stadium spaces, reshaping  the character of Hong-Cheng neighborhood, in Qingdao, China
 
A local developer approached Perkins Will to create a redevelopment strategy for an old working class neighborhood in Qingdao, a historic coastal city in northern in China.  The design team found the potential pedestrian flow could be the main component in the formula to reshape this old neighborhood. 
 
Background 
From the 1930’s, many spinning mills were established at the edge of colonial German settlement along a city drainage channel. These factories attracted the first wave of immigration from rural areas, and accommodation was built for the new workers. At its peak in the 1950’s, the Hong-Cheng neighborhood area was one of largest textile industry centres in China. In the 1980’s as the local textile industry began to decline, this dense urban neighborhood lost its attraction. As the city developed, several highways, transport interchanges and waterways were cut through the area. Automobile movement began to dominate this neighborhood and local residents started to move out. Warehousing and small logistic centres dominate the local streets. Public space and even parts of the stadium have been changed to accommodate logistic functions, creating additional freight traffic and congestion in the area. 
 
Comprehensive approach
Currently the underused stadium functions partly as a storage facility and surface parking lot, with traffic blocking the connection between neighborhood and waterfront green space. Initially the developer called Perkins+Will team only to address the stadium renovation strategy. After considering the issues, opportunities and initiatives, the design team discovered there are several isolated ongoing proposals: a new subway line and station planned by the transportation department, a waterway re-channeling study by the parks department and an industry relocation study by the economic authority.  
 
The design team developed a revitalization plan as an umbrella strategy to connect these different agendas with the existing neighborhood assets. Through an area mapping process, several significant amenities, namely the park, the stadium and transit stop are identified as resources to support a “Sport and Entertainment Hub” concept.
 
Reorganize circulation 
Currently vehicle movement and surface parking dominate the local streets.  Our concept is to create an urban concourse, allowing ease of people movement from transit stops directly to the park, stadium and residential zones. Through the synergy of transit stop location, underground parking systems, a transit-oriented re-development can transform the neighbourhood. 
 
Orange ribbon 
Beyond the proposed planning measures, the neighborhood plan looks carefully for an opportunity to connect the proposed projects with an “orange ribbon” of pedestrian movement. At the stadium renovation project, the proposal takes advantage of the space under the bleachers, repurposing these spaces as bars and restaurants to connect to the neighbourhood. At the waterfront park, planning team envisaged a sky track for bikers.  Along one edge of the park, an open entertainment street connects to the subway station. With these three connected segments, the ‘orange ribbon’ can celebrate the movement of people to this landmark recreational and entertainment hub. 

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