CO-Create Charoenkrung, Bangkok, Thailand
SHMA SOEN COMPANY LIMITED

Co-create Charoenkrung project seeks to develop Charoenkrung, a district of economic and historical importance into a new “creative district”, one that redefines and sets a new precedent for future creative industries. It aims to foster the notion of communicative design by bringing together local stakeholders from various fields, expertise and strive to implement a greatly evaluated design with public engagement expertise through participatory processes (programmatic workshops, focus groupings, design voting, model making, evaluation sessions, and finally finishing with a 1:1 scale prototype). With this engagement process allows for more flexibility, resulting in more choices and prospective projects which leads to an ultimate long-term improvement for the district.
 
This project uses a new inclusive method to design and was devised in order to identify physical date, problems in the community and to meet criteria such as the public’s physical, psychological, economic and social needs. The process acts as a creative tool by allowing the participants to exercise their creativity and encouraging interaction between people of similar or opposing views and also provides the opportunity for agendas to be set by the participants and seeks to undercover well-rounded, common sense solutions in order to generate a creative and sustainable district. The design approach was divided into 3 integrations which are Inclusive design, Creative citizen, and Growth. The designer team work closely with Thailand Creative Design Center on master planning process with integration from the community feedback that helps to increase the quality and engagement in the design which also lead to a long-term improvement for Charoenkrung. Follow by engagement with the community to develop a creative district which nurtures its citizens and vice versa, spreads knowledge and creates social awareness. This approach directly stimulates the local collective creativity through participation in the design specifically in problem solving and creative thinking. The idea is to use a bottoms up decision-making approach which applied throughout the project, focusing on utilizing collective action from the local level to effect change at the local, regional or national level.
 
For master planning design, the design team uses 3 typology assessments (S M L) and 3 design frameworks which are to Revive a forgotten urban space and vacant historical sites back in use, to Relink a network between the public and the environment in order to foster more interactions between local residents and their district, and to Rebrand a newfound awareness for the district in order to keep the general public well informed and updated about their district and its surrounding. 
 
By building 1:1 scale prototypes, the users realize the importance of public spaces to society, the local landowners recognize the potential of developing their own estates and the community connection were stronger than before.
 
Since creativity is an essential component for sustainable growth, the designer team hope that beyond the output of their designs, the participants (public, private, youth, and business owners) involved are creatively stimulates and are able to utilize their newfound skills proactively to effect positive change at the local, regional, and international level.
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